Home Depot
For the Orange Door Project, we collaborated with 360°kids and The Home Depot to craft five neon orange doors, each installed on-site at participating Home Depot locations in Markham and Richmond Hill. By creating the doors live at the stores, I aimed to spark curiosity and draw shoppers closer to engage with the installation. The glowing neon not only symbolized a beacon of hope for youth facing homelessness but also invited people to learn about the cause, snap photos with the doors, and donate.
These installations became central to the campaign’s mission of raising awareness and funds. Shoppers were encouraged to share their photos on social media, tagging 360°kids and using campaign hashtags, creating a ripple effect of engagement. Each $2 donation at the stores or online directly supported vital programs for youth